Website testimonials serve as magnet to Restaurants

Every entrepreneur knows that word of mouth is the best advertising any business can hope for therefore testimonials are a cost free source of influential marketing every business should take advantage of. 

As a business develops an internet presence through a website, a testimonial page should be strongly considered.  Future customers want to hear about the experiences of others, get recommendations and be given a reason to visit.  Restaurant testimonials are particularly important as people want to specifically hear about quality and quantity of the food as well as the nature of the service.  Testimonials should come from varying demographics and be focused on different areas of the restaurants offerings.  Hours, atmosphere, bar, staff, cleanliness, breakfast, lunch or dinner (when applicable) and kid friendliness are some of the topics testimonials should address.  Testimonials should be real and recent.  No one is interested in a testimonial over 6 months old.

By providing your current and new customer base with information that comes from tried and true clientele, they feel like they are getting an inside report on your restaurant and not just being spoon-fed marketing or promotional material from you.  E-mail updates of ever-changing customer testimonials will pique the interest of old and new customers alike, either encouraging them to visit again or enticing them to try for the first time.

Encourage customers to go to your website and enter a comment.  You may also display a comment box at the register.  It is important to get a person’s permission before using their testimonial for promotional purposes so ask for e-mail address and phone number on the comment card.  Once you have approval, use the testimonials to build your clientele and therefore your bottom line.

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