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SEO NEWS, INFORMATION AND TIPS FOR YOUR WEBSITE
How Important are Business Website Testimonials?
Business website testimonials are windows into your work ethic and abilities. When potential customers or clients can see the responses of others who have worked with you, their choice to trust you becomes easier. If you are a new company, testimonials help to establish credibility and customers feel less skeptical when they see the good feedback about your company.
What are testimonials, do I need them, and what makes a good testimonial?
A testimonial is basically feedback from an existing customer. Testimonials can be solicited or unsolicited, and should include the benefits and highlights of your products or services. Try and include the customers contact information, as it makes the testimonial more believable. A good testimonial will be specific about the details of your work ethic, how fast the delivery was, and if communication was clear and concise. As previously mentioned, you’ll want testimonials on your website in order to establish credibility and prove that you deliver what you promise. Because some testimonials can be lengthy and some customers would prefer not to read them, try and have a link to your testimonials. That way, customers will have a choice and an entire page can be dedicated to the testimonials that you receive.
Patricia Montes is the co-founder of WorldWide Optimize LLC., a Berkley, Michigan based SEO firm. Patricia is an industry leader in Business Web Design, Search Engine Marketing and Search Engine Optimization.
This article regarding SEO practices, issues, and solutions, may be reprinted for use as content on any website or in any publication so long as the article is kept in-tact with all included links, all original text, without modification or exception, and the resource at the conclusion of the article and all active links must also remain with the article. The article may not be sold for profit or included with a consumer product without written permission from the author. Thank you, and enjoy!