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SEO NEWS, INFORMATION AND TIPS FOR YOUR WEBSITE
You have the Business Website traffic, now make the sale!
Once you have the traffic coming in to your business website, making the sale is your new goal. Customer satisfaction and incentives are things to focus on in order to encourage purchases and hopefully have your customers coming back for more. Here are some tips on how to translate website traffic into sales and profit for your e-commerce business.
1. Customer follow-ups are an excellent way to show your customers just how dedicated you are in providing them with quality service. Statistics show that satisfied customers are not only repeat customers, they are also a great source of free advertising for your company, because they are more likely to spread the word to friends, family, and associates.
2. Offering a referral option can turn one sale into multiple sales. Tell customers that if they refer at least four friends you’ll refund their original purchase price or offer a major discount on the next purchase. This will ensure repeat customers as well as new ones with little marketing on your part.
3. When you ship a product or fill a sale, include a coupon or samples for future purchases. Also, advertise this as an incentive to make the first purchase. Giving back to your clientele is another way to ensure repeat customers.
4. Offer gift certificates. Not only do you land the initial sell of the gift certificate, you also make a new customer out of the certificate recipient.
5. Increase each sale by offering upgrades, add ons, or special services related to their purchase. Marketing these options before they make their final purchase can increase the amount of each sale.
Everyone knows that businesses must put the customer first while trying to successfully multiply the profits. The three most important things to remember in any successful business, whether on the Web or brick-and-mortar, are: Advertising, traffic, and customer satisfaction. Paying close attention to these aspects of business can make your profits soar!
Patricia Montes is the co-founder of WorldWide Optimize LLC., a Berkley, Michigan based SEO firm. Patricia is an industry leader in Business Web Design, Search Engine Marketing and Search Engine Optimization.
This article regarding SEO practices, issues, and solutions, may be reprinted for use as content on any website or in any publication so long as the article is kept in-tact with all included links, all original text, without modification or exception, and the resource at the conclusion of the article and all active links must also remain with the article. The article may not be sold for profit or included with a consumer product without written permission from the author. Thank you, and enjoy!!