Web sites that sit: the problem of the stale and un-noticed
Over the years as the internet has grown, business small and large spent billions of dollars cumulatively to create a web presence. Individual businesses spent large sums of money to have web sites that quite frankly never “worked” the way web sites should. Web site companies charged thousands of dollars and artfully designed web pages for their clients that ultimately never generated any income for the business. Today, these stagnant web sites are more common than productive ones. Businesses that were initially excited about becoming involved in internet marketing are now soured by the empty experiences they have had. When approached with ideas how they can make the web work for them, these disappointed business owners are unwilling to spend more money on something that held great promise but in the end fell flat.
Internet marketing is an aspect of business that needs to be created, nurtured and constantly maintained. A businesses website is a direct link to qualified sales. If your site is up to date in its navigation, optimization and shopping cart abilities, you should be able to sit back and watch the sales roll in. If your site is dated and the product demonstrated is not current, then your site might as well go dark. Having a negative web presence is a detriment and will turn away customers looking for the product or services you have to offer. Those qualified customers will find your product on your competitor’s web site: a site that is engaging, current and ranking with the search engines.
Money spent long ago to design a web site that isn’t working was just money spent. Web marketing is not a one time expense. Web marketing is evolving and requires attention and maintenance. Internet marketing technology changes daily. It is important to have an Internet company working with you and for you. When selecting an internet marketing professional be sure they are able to offer the following skills and products:
- Web Design
- Search Engine Optimization
- Data Base Implementation
- Monthly Tracking Reports
- Shopping Cart services
Customer service is key. Have potential Internet specialists provide you with referrals and look into them. It is important to work with a company that wants to service you into the future. If you sense that a company is going to design for you then set you free, select a different company.
Businesses should be excited about the revenue a “working” web site will provide. Turning something old into something new is money well spent especially when the something new really “works”.
Patricia Ezell is the co-founder of WorldWide Optimize LLC., a Nationwide SEO firm. Patricia is an industry leader in Business Web Design, Search Engine Marketing and Search Engine Optimization.
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