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SEO – SEARCH ENGINE OPTIMIZATION
SEO Search Engine Optimization is the process of improving not only the volume of traffic into your business website design, but also improving the quality of traffic from search engines producing organic search engine results. Typically, the higher a business website ranks in a search engine results, the higher the number of potential customers visiting your website. Think about it, when you perform a search on a search engine, do you really ever venture past page two of the results? The answer is probably “no” simply because you hope to find what you are looking for within the first 20 results. Proper SEO of your business website design attempts to place your website within the top 20 rankings so that potential customers can easily find you. In addition, SEO allows you to receive traffic from many different types of searches, such as specific website location searches, website image searches, website product searches, and industry specific business website searches.
WorldWide Optimize™ analyzes your business website design for specific algorithms that your prospective customers will use in the search engines and then utilizes this data to design a business website with SEO practices that will place you on top, and in front of the right customers. In order to achieve this, we will have to modify your coding, presentation, and structure, as well as eliminate problematic and undesirable code contained within your website that search engines will find unfavorable when crawling your site. If search engines do not like your website's code, they can, and often will, leave your site without further indexing your business website pages into their databases. We have expert, technical staff that will carefully adjust your code and use other SEO techniques in a balanced fashion in order to achieve long-term positive growth goals for your new business website design.
Once we fully optimize your business website design with SEO for long-term search engine rankings, it usually takes anywhere from 2 to 6 months to see results with trusted domains. New domains can take 12 months or longer to fully optimize after SEO. If you want faster results from your optimized website, you should consider SEM Search Engine Marketing as a supplement to SEO until you are getting organic search engine results. If you do not currently have a business website design and are looking for a website with complete SEO for your business, please see our Business Website Design section or click on the get started button below.
You need an experienced Business Website Design company like WorldWide Optimize™ that specializes in SEO Search Engine Optimizing for various reasons. Everyone in today’s business world knows that in order to maximize your earnings potential you need to have a strong website presence on the World Wide Web. What most business owners do not know is that in order to have a high ranking website on the popular search engines you have to have more than just a great looking site.
Many of our clients have put considerable money or effort into a business website design that is nice to look at, however, it does not possess the key elements that will increase the flow of traffic to your site from search engines and thereby increase your profits. Most businesses wonder why they have a business website with very little traffic coming into the website. Search engines are very particular about the way a website is built and coded, and SEO practices for search engines such as Google are always changing. Day-to-day business is difficult enough to track without you having to worry about SEO changes and how these changes might be affecting your ranking on the search engines. WorldWide Optimize™ handles all the optimizing needs of your business website design so that you can concentrate solely on your business and customers. For more information on SEO pricing, please visit our SEO Packages section.
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WorldWide Optimize™SEO - Search Engine Optimization Articles
What to Know Before You Launch Your New Business Website - by Patricia Montes
No matter how attractive and user friendly your business website is, no website is successful without search engine traffic. Marketing your business website on the World Wide Web is severely necessary, but unfortunately a bit tricky. SEO - Search Engine Optimization is the most successful way to broadcast your business website to the world.
Search Engine Optimization (SEO) is a way to improve both the volume and quality of search engine traffic coming into your business website. This is done by improving your ranking within the search engine results of such major search engines as Google and Yahoo. The rule is the higher a business website ranks within search engine results, the more quality traffic visiting that website.
SEO is also more than just keywords and content, though they do play an important role. Search Engine Optimization is something that should be left to the professionals. The most successful business websites are owned by those that researched numerous SEO companies to find the top firm before finally choosing the team that was most compatible to their website’s needs. A good result-driven SEO team can help you experience the positive potential of an search engine optimized business website. However, the key is to have search engine optimization in place before you launch. Bringing on an SEO team after your site is up and running is not necessarily impossible, but it does require more work, therefore extending the time before your site is fully optimized.
Educate yourself and do your homework before selecting an SEO company. There are plenty of scams and tactics out there that will bring your business website more harm than good. Nevertheless, a good SEO team can change the effectiveness of your business website, making all your hard work and investment pay off.
Patricia Montes is the co-founder of WorldWide Optimize LLC., a Berkley, Michigan based SEO firm. Patricia is an industry leader in Business Web Design, Search Engine Marketing and Search Engine Optimization.
This article regarding SEO practices, issues, and solutions, may be reprinted for use as content on any website or in any publication so long as the article is kept in-tact with all included links, all original text, without modification or exception, and the resource at the conclusion of the article and all active links must also remain with the article. The article may not be sold for profit or included with a consumer product without written permission from the author. Thank you, and enjoy!
Why Choose WorldWide Optimize™
WorldWide Optimize™ specializes in Business Website Design, Ecommerce, and Search Engine Optimization with a comprehensive focus on visitor behavior, presentation, and retention analytics. Many Business Website Design and SEO companies promise their clients faster top rankings within search engines; however, their practices result in the blacklisting of those websites only a few short months later. Never give your livelihood to just anyone. Trust WorldWide Optimize. We deliver results.
WorldWide Optimize™SEO - Search Engine Optimization Articles
SEO – Search Engine Optimization can be overwhelming...know the facts.
When making the decision to optimize your business website, there are definitely some don’ts to remember.
1. Don’t try to trick the search engines! No matter how clever you think you are, search engines are always preparing themselves for the latest tricks out there. Even some shady SEO companies come up with “brilliant” ideas in order to satisfy their clients, only to have their client’s website blacklisted with little to no hope of ever ranking high again.
2. Don’t cut corners on your storefront or marketing! You might think that SEO - search engine optimization is the only answer, but that couldn’t be further from the truth. The first thing to start with is to make sure that your business website looks great, is inviting, and is user friendly. The second step is to take full advantage of the marketing potential on the Internet. It is highly unlikely that a business website can achieve success without these steps.
3. Don’t forget about legitimate website link building! Linking to related business websites and having them link back to your website is a great way to increase traffic. However, be cautious of SEO companies using link farms in order to flood your website with a multitude of unrelated links in an attempt to increase traffic. Search engine crawlers will recognize this attempt at trickery and your website could end up blacklisted. Legitimate link building can increase your traffic, improve the quality of your traffic, and keep major search engines happy with your optimization practices.
Optimization of your business website is very important; as are the steps to proper search engine optimization. And because proper SEO can sometimes be tricky, researching and hiring a good SEO company to assist you is the best move you can make. After all, the best SEO companies understand that their success depends on how successful your business website is.
Patricia Montes is the co-founder of WorldWide Optimize LLC., a Berkley, Michigan based SEO firm. Patricia is an industry leader in Business Web Design, Search Engine Marketing and Search Engine Optimization.
This article regarding SEO Search Engine Optimization practices, issues, and solutions, may be reprinted for use as content on any website or in any publication so long as the article is kept in-tact with all included links, all original text, without modification or exception, and the resource at the conclusion of the article and all active links must also remain with the article. The article may not be sold for profit or included with a consumer product without written permission from the author. Thank you, and enjoy!
WorldWide Optimize™SEO - Search Engine Optimization Articles
Search Engine Optimization: Separating Fact from Fiction
Because most clients of SEO companies do not fully understand search engine optimization, their requests cannot always be fulfilled. Moreover, their understanding of what search engine optimization entails can often be mottled with common SEO misconceptions.
Common search engine optimization misconceptions and the facts:
• Misconception: “Regular” website pages cannot rank high in search engine results because each search engine uses specific algorithms, and webpages must be designed with those algorithms in mind.
• Fact: While there are some search engine optimization companies willing to study and crack the algorithms of search engines in order to achieve higher rankings for their clients, using this method will only achieve a short-lived ranking boost. Search engine algorithms are always changing and once a new one is in place, those websites lose their rankings quickly.
• Misconception: There is a difference between search engine copy (using gateways and doorways) and the text that the visitors to your website can read.
• Fact: In truth, great marketing copy that is well written, keyword rich, professional, and pleases both your traffic and the search engines is an art rather than a trick. Many SEO companies will employ or staff professional copywriters for this portion of optimization.
• Misconception: Flash animation and cutting edge graphics are a vital part of a successful website. And because search engines cannot index these properly, gateway pages are necessary.
• Fact: One of the most important features of a successful website is not large unnecessary graphics, but rather great marketing/keyword enriched content. All the frills and fringe might look great to your traffic, but your traffic cannot increase without higher search engine rankings. Search engine crawlers have nothing to go on with regards to graphics and animations; whereas, a website with highly developed and well written copy will help increase your rankings immensely. The truth is simple. Search engines will agree that these are the key elements to remember:
• Simplistic and cleanly coded design.
• Well planned and insightful navigation.
• Titles and Meta tags to help identify relevant keywords & phrases.
• Highly developed, well-written, professional copy.
• Relevant links throughout your website.
Furthermore, it is not necessary to operate two or more websites in order to increase your rankings within search engine results. In fact, owners of mature, well-written informational websites have had proven long-term search engine ranking success. So the lesson here is to put all your efforts into one website and create a highly successful website as a result.
Websites that follow these simple, yet highly important steps in search engine optimization will most likely achieve long lasting success in search engine rankings.
Patricia Montes is the co-founder of WorldWide Optimize LLC., a Berkley, Michigan based SEO firm. Patricia is an industry leader in Business Web Design, Search Engine Marketing and Search Engine Optimization.
This article regarding SEO practices, issues, and solutions, may be reprinted for use as content on any website or in any publication so long as the article is kept in-tact with all included links, all original text, without modification or exception, and the resource at the conclusion of the article and all active links must also remain with the article. The article may not be sold for profit or included with a consumer product without written permission from the author. Thank you, and enjoy!